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David Elikwu

Overcoming Automatic Behaviors

You are VERY good at forming habits. I know this because you probably have โ€˜badโ€™ ones, and you return to them on-demand like a well-oiled machine. So the issue isnโ€™t that you canโ€™t keep up a good habit, itโ€™s that youโ€™ve become GREAT at keeping up...

David Elikwu

The Market for Great Things

I woke up at 04:30 and wrote a beautiful newsletter. Every word shone as though inspired by some higher power. It was immaculate. And then, for no reason at all, it disappeared. All my hard work was gone in a puff of smoke. And there's no great moral lesson...

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