85% of the global email volume is spam
Sounds a lot like the 80/20 rule
We usually know what spam looks like when it hits our inbox, but forget to look for it in everyday life
80% of the information you encounter is spam, but you endure it anyway. You fall for clickbait. You read one-sided articles. You doomscroll Twitter and Instagram hankering for a piece of content worth engaging with
Is your dopamine fix worth wading through the noise?