Society makes us think individualism is the answer.
Platforms and algorithms inadvertently create steep power-law distributions, and only a precious few see the promised land of creative freedom and personal wealth. What if, frankly, this is only natural when we primarily operate in a way that is unnatural.
Humans are a social species. The only reason we survived the way we did is because the survival of the individual hinged on the survival of the group. We hunted together. We developed different chronotypes to protect each other as we slept. What if the way to conquer platforms and power law distributions was through collectivism rather than individualism?
Further Reading :
Clarity and Connection
The Power of Human Connection: How Relationship Marketing Is Transforming the Way People Succeed